About Us

About us:

We believe in the power of deep conversation. A multi-lens exploration into the lived experiences of young people helps us understand how they are shaping and being shaped by culture. Learn from the future.

ENGAGING DIFFERENTLY TO GET THE FULL STORY

Old-school methods miss the mark with today's young people. We hand the mic to Gen Alpha & Gen Zs in a secure, intentionally designed space where they can speak their truth and truly be themselves. Using pioneering tech and deep conversations, we capture both the big picture and the nuances.

Always-on conversation topics

Diving into the world of young people’s lives from their perspective, with added takes from parents, teachers, and experts. Giving a holistic view of how young people are making waves in culture now and setting the stage for tomorrow.

Giving answers to bigger questions

How they navigate everyday life

How they express themselves, define identities & sense of self

Their changing needs, aspirations and values

Individual influences shaping outlooks

How these factors shape future decision-making

Topics we explore

virtual worlds

wellbeing

world

home life

career paths

leisure pursuits

social connections

education

finances

shopping

We are driven by these

behaviours and beliefs

insights & understanding

Seek Understanding

Beyond “what” to an in-depth understanding of the “why”. Prioritising rich, qualitative insights over numbers to capture the full life story of young people as it unfolds.

Conversation Creation

Co:  Create

Fostering open, creative conversations where young people, recognised as experts in their own lives, share diverse viewpoints and learn together.

Critical Thinking

Drive  Impact

Exploring insights from all angles to build a complete view and provoke thinking that drives powerful and unexpected solutions for the challenges of today and tomorrow.

Safe & Secure

Radically  Transparent

We follow strict data protection standards, ensure anonymity, and create a safe and positive experience for everyone. We only collaborate with brands who share our vision to protect and enhance young people’s wellbeing.

Critical Thinking

Drive  Impact

Exploring insights from all angles to build a complete view and provoke thinking that drives powerful and unexpected solutions for the challenges of today and tomorrow.

Safe & Secure

Radically  Transparent

insights & understanding

Seek Understanding

Beyond “what” to an in-depth understanding of the “why”. Prioritising rich, qualitative insights over numbers to capture the full life story of young people as it unfolds.

Conversation Creation

Co:  Create

Fostering open, creative conversations where young people, recognised as experts in their own lives, share diverse viewpoints and learn together.

Critical Thinking

Drive  Impact

Exploring insights from all angles to build a complete view and provoke thinking that drives powerful and unexpected solutions for the challenges of today and tomorrow.

Safe & Secure

Radically  Transparent

insights & understanding

Seek Understanding

Beyond “what” to an in-depth understanding of the “why”. Prioritising rich, qualitative insights over numbers to capture the full life story of young people as it unfolds.

Conversation Creation

Co:  Create

Fostering open, creative conversations where young people, recognised as experts in their own lives, share diverse viewpoints and learn together.